This Privacy Policy explains how Master Plan Advisors, PLLC ("Master Plan WA", "we", "us", or "our") collects, uses, shares, and protects personal information when you visit masterplanwa.com (the "Site") or use our services.

This policy is intended to comply with the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and similar privacy laws.

1. Who we are

The data controller (under GDPR) and business (under CCPA/CPRA) responsible for your personal information is:

Master Plan Advisors, PLLC
100 Main Street, Suite 200
Seattle, WA 98101
United States
Email: privacy@masterplanwa.com

2. Information we collect

We collect the following categories of personal information:

• Identifiers and contact data you provide via forms: name, email, phone, company, job title.
• Commercial information: details about your business that you choose to share (e.g. revenue range, challenges).
• Internet and device activity: IP address, browser type, device identifiers, pages viewed, referring/exit URLs, timestamps, and similar log data.
• Cookies and similar tracking technologies, including first- and third-party cookies, pixels, SDKs, and local storage. See our Cookie Policy.
• Communications: the content of emails, messages, or call recordings you send to us.

We do not knowingly collect "sensitive personal information" as defined under CCPA/CPRA or "special categories of personal data" under GDPR.

3. How we collect information

• Directly from you (form submissions, emails, phone calls).
• Automatically through cookies, pixels, and analytics on the Site.
• From service providers (e.g. analytics, ad networks, payment processors).

4. How we use information

• Respond to inquiries and provide the services you request.
• Operate, maintain, and improve the Site and our services.
• Send transactional communications (e.g. confirmations).
• Send marketing communications, where permitted by law and your consent.
• Measure and improve advertising performance (including with Meta, Google, and other ad platforms).
• Detect, prevent, and address fraud, security, or technical issues.
• Comply with legal obligations and enforce our terms.

5. Legal bases (GDPR / UK GDPR)

If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases:

• Consent (Art. 6(1)(a)) — for non-essential cookies, marketing emails, and ad personalization.
• Contract (Art. 6(1)(b)) — to deliver services you request.
• Legitimate interests (Art. 6(1)(f)) — to operate and secure our Site, measure performance, and grow our business, where these interests are not overridden by your rights.
• Legal obligation (Art. 6(1)(c)) — where required by applicable law.

6. Sharing your information

• Service providers / processors acting on our behalf (hosting, email delivery, CRM, analytics, advertising measurement).
• Advertising and analytics partners including Meta Platforms, Google, and similar providers, for measurement, attribution, and retargeting. These transfers may involve cookies, pixels, and server-to-server APIs (e.g. Meta Conversions API, Google Ads enhanced conversions). Where required, we obtain your consent before activating these technologies.
• Professional advisors (lawyers, accountants, auditors).
• Authorities, when required by law or to protect rights, safety, or property.
• Successors in connection with a merger, acquisition, or sale of assets.

We do not "sell" personal information for money. We may "share" personal information for cross-context behavioral advertising as defined under CCPA/CPRA. You can opt out at Do Not Sell or Share My Information.

7. International data transfers

We are based in United States. If you access the Site from outside United States, your information may be transferred to and processed in countries with different data protection laws. Where required, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (SCCs) and the UK International Data Transfer Addendum.

8. Data retention

• Lead form submissions: up to 36 months after last contact.
• Marketing email lists: until you unsubscribe, plus a suppression record.
• Analytics data: up to 26 months.
• Records required by tax, accounting, or legal obligations: as required by applicable law.

9. Your rights

If you are in the EEA / UK (GDPR)

• Access to your personal data.
• Rectification of inaccurate data.
• Erasure ("right to be forgotten").
• Restriction of processing.
• Data portability.
• Object to processing based on legitimate interests or for direct marketing.
• Withdraw consent at any time (without affecting the lawfulness of prior processing).
• Lodge a complaint with your supervisory authority.

If you are in California (CCPA/CPRA)

• Right to know what we collect, use, share, and disclose.
• Right to delete personal information we collected from you.
• Right to correct inaccurate personal information.
• Right to opt out of "sale" or "sharing" — see Do Not Sell or Share My Information.
• Right to limit use of sensitive personal information (we do not collect sensitive PI).
• Right to non-discrimination for exercising your rights.

To exercise any right, email privacy@masterplanwa.com. We may need to verify your identity. We will respond within the time required by applicable law (typically 30 days under GDPR, 45 days under CCPA, extendable as permitted). You may also designate an authorized agent to act on your behalf.

10. Cookies and tracking

We use cookies, pixels (including the Meta Pixel), and similar technologies for essential functionality, analytics, and advertising. Non-essential cookies are only activated after you consent via our cookie banner. You can change your preferences at any time using the "Cookie Preferences" link in the footer. See our Cookie Policy for details.

11. Security

We implement administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security.

12. Children

The Site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

13. Third-party links

The Site may link to third-party websites. We are not responsible for their privacy practices. Please review their policies separately.

14. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be highlighted on the Site.

These Terms of Service ("Terms") govern your access to and use of masterplanwa.com and the services provided by Master Plan Advisors, PLLC ("Master Plan WA", "we", "us", or "our"). By accessing or using the Site or our services, you agree to these Terms. If you do not agree, do not use the Site or our services.

1. Eligibility

You must be at least 18 years old (or the age of majority in your jurisdiction) to use our services. By using the Site, you represent and warrant that you meet this requirement and that any information you provide is accurate and complete.

2. Services

We provide lead-generation, advisory, and related services as described on the Site and any accompanying proposal, statement of work, or order form. Specific deliverables, timelines, and pricing for paid services are described in those documents and prevail over any general description on the Site.

3. Submissions and accounts

Form submissions are not binding agreements for paid services; they are inquiries. You agree to provide accurate information and not to impersonate any person or misrepresent your affiliation. We may decline to respond to any inquiry at our discretion.

4. Acceptable use

You agree not to:

• Use the Site for any unlawful purpose or in violation of these Terms.
• Attempt to gain unauthorized access to any part of the Site, our systems, or other users' data.
• Interfere with or disrupt the Site (e.g. denial-of-service attacks, malware).
• Scrape, harvest, or systematically collect data from the Site without our written consent.
• Reverse-engineer or copy any part of the Site.
• Use the Site to send spam, phishing, or other abusive communications.

5. Intellectual property

The Site and all content (text, design, graphics, code, logos, trademarks) are owned by Master Plan Advisors, PLLC or our licensors and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to access and view the Site for personal or internal business purposes. All other rights are reserved.

6. User content

If you submit any content (e.g. via forms or email), you grant us a worldwide, royalty-free, non-exclusive license to use, store, and process that content as necessary to provide our services and operate our business. You represent that you have all necessary rights to grant this license.

7. Third-party services

The Site may integrate with or link to third-party services. We are not responsible for third-party services, their content, or their terms.

8. Disclaimers

THE SITE AND SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS.

Any information, recommendations, or plans we provide are for general informational and business purposes only and do not constitute legal, financial, tax, or other professional advice. Results depend on many factors, including factors outside our control. We do not guarantee any specific outcome. See our Disclaimer for more.

9. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, MASTER PLAN ADVISORS, PLLC AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE OR SERVICES, WHETHER BASED ON CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.

OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THE SITE OR SERVICES SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR (B) USD $100.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above may not apply to you. Nothing in these Terms limits liability that cannot be limited by law.

10. Indemnification

You agree to indemnify, defend, and hold harmless Master Plan Advisors, PLLC and its affiliates from any claims, damages, liabilities, and expenses (including reasonable attorneys' fees) arising out of your use of the Site, your breach of these Terms, or your violation of any law or third-party right.

11. Termination

We may suspend or terminate your access to the Site at any time, with or without notice, for any reason, including violation of these Terms. Sections that by their nature should survive termination will survive.

12. Governing law and dispute resolution

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws principles.

Any dispute arising out of or relating to these Terms or your use of the Site shall be resolved by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, in Seattle-WA. Judgment on the award may be entered in any court of competent jurisdiction. You and we waive any right to a jury trial or to participate in a class action. This provision does not apply where prohibited by law.

13. Changes

We may update these Terms from time to time. The "Last updated" date reflects the most recent revision. Continued use of the Site after changes means you accept the updated Terms.

14. Miscellaneous

If any provision of these Terms is found unenforceable, the remaining provisions remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our written consent; we may assign them freely. These Terms, together with any referenced policies, constitute the entire agreement between you and us regarding the Site.

This Cookie Policy explains how Master Plan Advisors, PLLC ("Master Plan WA") uses cookies and similar technologies on masterplanwa.com. It should be read together with our Privacy Policy.

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. We also use related technologies such as pixels (including the Meta Pixel), web beacons, local storage, and software development kits (SDKs). For convenience, we refer to all of these as "cookies".

2. Categories of cookies we use

Essential cookies (always on)

Required for the Site to function, including security, load balancing, and remembering your cookie preferences. You cannot turn these off.

Analytics cookies (consent required)

Help us understand how visitors use the Site so we can improve it. We use Google Analytics 4 and may use other analytics tools. These cookies are only set after you consent.

Marketing cookies (consent required)

Used to measure ad performance, attribute conversions, and serve relevant advertising on third-party platforms such as Meta (Facebook/Instagram) and Google Ads. These cookies are only set after you consent. We may also use server-side conversion APIs (e.g. Meta CAPI, Google Ads enhanced conversions) which transmit hashed event data to ad platforms — these transmissions are also gated by your consent.

3. Specific tools we use

• Google Analytics 4 — analytics. Privacy: policies.google.com/privacy
• Google Ads — conversion measurement and remarketing. Privacy: policies.google.com/privacy
• Meta Pixel and Conversions API — conversion measurement and ad delivery on Meta platforms. Privacy: facebook.com/privacy/policy

This list may change. We will update it when we add or remove tools.

4. Managing your preferences

When you first visit the Site, you will see a cookie banner allowing you to accept, reject, or customize non-essential cookies. You can change your choice at any time using the "Cookie Preferences" link in the footer.

You can also control cookies through your browser settings. See:

• Chrome
• Firefox
• Safari
• Edge

For ad-network-specific opt-outs, see:

• Digital Advertising Alliance
• Network Advertising Initiative
• YourAdChoices Canada
• Your Online Choices (EU)

5. "Do Not Track" signals

We currently do not respond to browser "Do Not Track" signals because there is no industry consensus on how to interpret them. We do honor Global Privacy Control (GPC) signals where legally required as an opt-out of "sale" or "sharing" of personal information.

6. Changes

We may update this Cookie Policy from time to time. The "Last updated" date reflects the most recent revision.

The information provided on masterplanwa.com ("the Site") by Master Plan Advisors, PLLC ("Master Plan WA") is for general informational and business purposes only. By using the Site, you acknowledge and agree to this Disclaimer.

1. No professional advice

Content on the Site (including blog posts, case studies, frameworks, and recommendations) is not, and is not intended to be, legal, financial, tax, accounting, or other professional advice. You should consult qualified professionals before making decisions based on information from the Site.

2. No guarantees

Any references to results, outcomes, or examples are illustrative only. Past results are not a guarantee of future results. Your results will depend on many factors, including your own actions, market conditions, and circumstances outside our control. We do not guarantee any specific outcome.

3. Testimonials

Testimonials and case studies on the Site reflect the experience of specific individuals or businesses and are not representative of every client. Individual results vary.

4. Third-party content and links

The Site may reference or link to third-party websites, tools, or content. We do not endorse and are not responsible for any third-party content, products, or services.

5. Accuracy

We try to keep information on the Site accurate and current, but we make no warranty as to accuracy, completeness, or timeliness. Content is provided "as is".

6. Limitation of liability

To the fullest extent permitted by law, Master Plan Advisors, PLLC disclaims all liability for any loss or damage arising out of your reliance on any content on the Site. See our Terms of Service for the full limitation of liability.

You can request deletion of personal information that Master Plan Advisors, PLLC holds about you. This page explains how. (Meta requires this page if you use Facebook Login or process app-related user data.)

How to request deletion

Email privacy@masterplanwa.com with the subject line "Data Deletion Request".

Please include:

• Your full name.
• The email address(es) you used when interacting with us.
• Any phone number you submitted (if applicable).
• A brief description of the data you would like deleted, if you know.

What happens next

1. We will acknowledge your request within 5 business days.
2. We may ask you to verify your identity before we proceed (to protect against unauthorized requests).
3. We will delete or anonymize your personal information from our active systems within 30 days, or sooner where required by law.
4. We will instruct our service providers to do the same for data they process on our behalf.

What we may need to retain

We may retain certain information where required by law (e.g. tax, accounting, or fraud prevention records), where necessary to enforce our terms, or in backup systems for a limited period before they are cycled out. Where we retain data, we limit its use to those purposes.

Your rights

For more on your rights, including the right to access, correct, or restrict processing, see our Privacy Policy. California residents can additionally see Do Not Sell or Share My Information.

Under the California Consumer Privacy Act (as amended by the CPRA) and similar laws, California residents (and residents of certain other U.S. states) have the right to opt out of the "sale" and "sharing" of their personal information.

What we do and don't do

Master Plan Advisors, PLLC does not sell personal information in exchange for money. However, our use of advertising and analytics cookies (including the Meta Pixel and Google Ads tags) may constitute "sharing" for cross-context behavioral advertising under CCPA/CPRA.

How to opt out

You can opt out in any of the following ways:

1. Use the cookie banner: choose "Reject all" or "Customize" → turn Marketing off.
2. Click "Cookie Preferences" in the site footer at any time to change your selection.
3. Enable Global Privacy Control (GPC) in your browser. We honor GPC signals as a valid opt-out of "sale" and "sharing".
4. Email us at privacy@masterplanwa.com with the subject line "Do Not Sell or Share" and the email address tied to your account or submission.

Authorized agents

You may designate an authorized agent to submit an opt-out request on your behalf. We may require proof of authorization and verification of your identity.

No discrimination

We will not discriminate against you for exercising your rights. We will not deny services, charge different prices, or provide a different level or quality of service because you opted out.

More info

For full details on what we collect, why, and your other rights, see our Privacy Policy.

Master Plan Advisors, PLLC is committed to making masterplanwa.com accessible to everyone, including people with disabilities.

Conformance

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA. The Site is designed to be navigable by keyboard, compatible with major screen readers, and to use sufficient color contrast.

What we do

• Use semantic HTML and ARIA where appropriate.
• Provide visible focus indicators for keyboard navigation.
• Test with screen readers (e.g. VoiceOver, NVDA) and at multiple zoom levels.
• Use color combinations that meet WCAG AA contrast ratios.

Limitations

Despite our efforts, some pages or third-party embeds may not be fully accessible. We are working to improve this on an ongoing basis.

Feedback

If you encounter an accessibility barrier or have suggestions, please contact us at support@masterplanwa.com. We aim to respond within 5 business days.

We'd love to hear from you. Here's how to reach us.

Email

General & support: support@masterplanwa.com
Privacy & data requests: privacy@masterplanwa.com
Legal: legal@masterplanwa.com

Phone

+1 (555) 123-4567
Mon–Fri, 9am–6pm

Mailing address

Master Plan Advisors, PLLC
100 Main Street, Suite 200
Seattle, WA 98101
United States

We got your submission. A member of our team will be in touch within one business day at the email you provided.

What happens next

1. You'll get a confirmation email within a few minutes.
2. We'll review your info and reach out to book a short intake call.
3. You'll get your plan within 48 business hours of that call.

In the meantime, feel free to email us at support@masterplanwa.com with any questions.